No More Twitter Now Space X

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The change from Twitter to X is a massive shock factor because the name and logo have stayed practically the same since its inception back in 2006, so it's a massive change for the user base, everyone who works at X, and the advertisers."

Luke Lintz, CEO of digital marketing and social media company HighKey Enterprises, said that Musk's strategy with the changes he makes is to get free media attention and free publicity.

"I think Elon's thoughts around marketing decisions for the company involve 'what is the most shocking thing we can do with our companies to get free media attention,'" Lintz said.

Eyeing the positive results of the name swap, Lintz said that it prepares the users for further major changes. Musk is aiming to turn X into a decentralized blockchain and to be the first large social media platform to do so. Toward that end, Musk has expressed his desire for an uncensored, free speech townhall platform that aligns with the decentralized social media concept.

But Lintz acknowledged the negative aspects of the name change.

"Elon will inevitably have backlash from some of the user base that has been die-hard fans of Twitter since 2006 and could feel that Elon is stripping away the components that made Twitter great," Lintz said. Further, the move could easily impact advertisers, who have already been exiting Twitter since Musk took control.

"Upon Elon taking over and making many abrupt changes since late 2022, he lost many of the major advertisers on Twitter," Lintz added. "The reason for these losses was mainly because of the uncertainty the advertisers had with the content that may be published and the reputation of Twitter. This transition to X could easily lead to further uncertainty for advertisers, causing a larger drop-off and more business losses."

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