Since its purchase by Google, YouTube has expanded beyond the core website into
mobile apps, network television, and the
ability to link with other platforms. Video categories on YouTube include
music videos,
video clips,
news,
short and
feature films,
songs,
documentaries,
movie and
teaser trailers,
live streams,
vlogs, and more. Most content is
generated by individuals, including collaborations between "
YouTubers" and corporate sponsors. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels in order to reach greater audiences.
YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite its growth and success, the platform is sometimes criticized for allegedly facilitating the spread of misinformation, the sharing of copyrighted content, routinely violating its users' privacy, enabling censorship, endangering child safety and wellbeing, and for its inconsistent or incorrect implementation of platform guidelines.
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